Sometimes You Just Gotta Fire Em

Last week, my good friend Perry Marshall (the Google AdWords Expert) sent me an interesting email in which he spoke of Jack Welch.

Apparently Jack, who led GE to incredible success, had a rule: You gotta get rid of the bottom 10% of your employees every year.

While this may be a bit controversial, it obviously worked.

As a home-based business owner, I firmly believe this principle also applies to your customers.

Let me give you a case study in “jerk factor” that explains my point.

When I used to own the cleaning and restoration company, I met with this particular client to bid on a job she wanted done.

As always, I spent an hour or so, covering all her concerns and addressing each one of them.

I do this to insure that I’m perfectly clear on what the customer expects from my company.

Once I’d finished the evaluation and knew the precise work she wanted done, I bid on the job accordingly.

After reviewing the bid, she had me call the office and schedule her appointment for the following week.

Little did I know what we were about to get ourselves into.

When my guys arrived to do the work, it was like this customer had done a complete Jekyll and Hyde routine.

While she’d been extremely cordial with me, she treated my crew like they were dirt.

She also insisted that they perform a host of additional services, that were not included in the original bid, and she wanted them done at no additional charge.

That’s when Rusty (the crew leader) called me at the office and explained what was going on.

After hearing this, I was surprised, but figured it was just a misunderstanding, and I’d be able to iron things out with the customer.

I had Rusty put her on the line so I could speak with her.

As soon as she took the phone, she began reading me the riot act, insisting that my crew perform the additional services, for no extra charge.

And if we didn’t, she was gonna send us packing.

After finding out where she was coming from, I politely asked her to let me speak with Rusty again.

At which point I told him to pack up and get outta there.

About a half hour later, this customer calls me at the office, and is irate because my guys left. She insisted that I have them return immediately.

To which I replied…

“I’m sorry, but I refuse to tolerate customers who expect something for nothing and treat my employees the way you did. I apologize for any misunderstanding, but you’re going to have to find another company to provide services for you, because we’re putting an end to this relationship right now”.

End of discussion!

But here’s the real point…

YOU too have customers like this, who are toxic, and MUST be deliberately removed from your life.

I'm giving you permission to fire them. Get rid of 'em. Cancel their order, give 'em their money back and send 'em packing.

Then give your time and attention to a customer who deserves it.

You’ll be amazed at how your life and your business improve. The customer who deserves your attention is almost always less demanding and doesn't have a nasty little entitlement mentality.

And here’s another secret, these good customers are also the ones who spend more money with you, with less resistance.

The best customers are the ones who treat you with the most respect.

Do you want to have a massively profitable home-based business that’s based on quality relationships and mutual respect?

If so, join me on the next FREE Teleseminar and I’ll show you how to make it a reality.

I look forward to speaking with you. Just Click Here.

Happy firing,
Kevin Thompson