Keep It Comin’

Last week I received an email from Ken, who hails from Chicago.

He brings up an interesting point, so let me share his comments, then I’ll offer a few of my own.


Kevin

Just thought I would let you know I appreciate the emails you send out. I have my own small remodeling business in the Chicago area.

Because our area is so large, the business is extremely competitive and I am always looking for marketing ideas.

With a large family, and a daughter going into college, sometimes it is hard to find the funds necessary for advertising and marketing the way I would like.

You have given me some ideas for marketing and I appreciate that. Please continue the emails.

Thanks Again

Ken Juris


Hi Ken,

I’m glad to hear that you’re finding my emails so valuable.

As you probably noticed, I recently went to a once-a-day format, and it’s a move that proved itself right.

I’ve been receiving countless letters like yours, telling me to keep it comin’.

So, that’s exactly what I’m going to do.

Your remodeling business is very similar to the business I used to own, which was a cleaning and restoration company.

Both are considered “home services”.

That being said, let me share a huge discovery I made that will prove incredibly valuable for you.

Before I knew any better, I used to consider marketing a cost.

But…

Once I figured out what I was doing, I found out that marketing is not a cost, but rather an investment, and when done correctly, will bring you huge returns on the cashola that you put in.

Here’s the secret to making it happen.

Use your marketing (advertising) to set your business apart from the competition.

If you were to pick up your local phone book and thumb through the Yellow Pages, you’ll see that every home remodeling company is saying pretty much the same thing.

And let me tell you, this applies to ANY business.

Consider what I do, which is show people how to make munee in a home business of their own.

I’ve got tons of competition, and they too are all saying the same thing.

If you do a quick Google search for home business, you’ll see what I‘m talking about.

All of my competitors are screaming “pick me, pick me, I’m the best”.

So what do I do - to set myself apart?

I run an ad that says something like this:

“Don’t look at any home business opportunity until you get your hands on this report that helps you determine if you’ve even got what it takes to succeed”.

As you can imagine, my ad gets noticed.

Why?

Well, there’s two reasons:

1. I’m the only one who’s saying something different.

2. I put out a challenge, and suggest that the reader may not even qualify to get started.

As you can imagine, my ads get results.

In fact, they get BIG results.

So…

Take a look at what your competition is doing, then figure out a way to set yourself apart.

A little bit of thought will have your mind swimming with great ideas.


Dedicated to your success,
Kevin Thompson

P.S. If you've ever wanted to have a profit producin' business, without having a single product of your own, then race on over to This Web Page