Eating With Bill Gates
Last Saturday evening we went to Seattle, for an evening out with some friends.
We’d made dinner reservations at Daniel’s Broiler, which is a very popular Seattle Restaurant.
When we arrived, the hostess took us over this unique display case, where she gave us a quick education on the kind of steaks that the restaurant served.
She then took us to the waiting area, and told us that she’d be seating us for dinner in just a few minutes.
As I sat there, I couldn’t notice all the photos on the wall.
The photos were take in the restaurant, and showed many famous actors and local icons who had dined at Daniel’s Broiler before us.
I immediately recognized many of the actors, as well as the local icons, which included:
Tony Ventrella - a local sports caster.
Steve Raible, who’s one of the local news anchors.
And of course there was Bill Gates, owner of Microsoft Corporation.
As one looks at all these photos, you immediately notice that everyone in them is having a whole lot of fun.
You then think to yourself, “Wow, if all of these well known folks frequent this restaurant, it must be pretty good”.
And let me assure you, it was good.
VERY good.
But, as good as the food was, that’s not what makes this restaurant so popular.
Now don’t get me wrong, having good food is important, but that’s not why people come to this restaurant.
The reason people come to this establishment is because they want to associate themselves with some of the people I just told you about.
They want to be able to tell their friends and family that Bill Gates eats dinner at the same place they do.
And let me tell you, this is a powerful marketing strategy.
There’s no doubt about it – the owner of this restaurant understands marketing, and he understands it very well.
By taking photos of these actors, celebrities and local icons, then posting them on the wall, it’s almost as if each of these people is endorsing Daniel’s Broiler.
Now that’s powerful.
REALLY POWERFUL.
So…
Remember this:
What someone else says about you, your products or your business, is infinitely more powerful than anything you could ever say about yourself.
Why do you think I use so many testimonials Like These?
I let other people tell the story for me, because they can do it much better than I ever could.
Not only that…
Other folks are more likely to listen to what these folks have to say, because they have no ties with my company.
When you offer a quality product or service, you’ll be able to get plenty of comments - Just Like These.
And then, you too will get to take advantage of this incredible marketing strategy.
Dedicated to your success,
Kevin Thompson
P.S. I’ll be back tomorrow, to tell you how the rest of our evening out went. You’re gonna love the rest of this story.
We’d made dinner reservations at Daniel’s Broiler, which is a very popular Seattle Restaurant.
When we arrived, the hostess took us over this unique display case, where she gave us a quick education on the kind of steaks that the restaurant served.
She then took us to the waiting area, and told us that she’d be seating us for dinner in just a few minutes.
As I sat there, I couldn’t notice all the photos on the wall.
The photos were take in the restaurant, and showed many famous actors and local icons who had dined at Daniel’s Broiler before us.
I immediately recognized many of the actors, as well as the local icons, which included:
Tony Ventrella - a local sports caster.
Steve Raible, who’s one of the local news anchors.
And of course there was Bill Gates, owner of Microsoft Corporation.
As one looks at all these photos, you immediately notice that everyone in them is having a whole lot of fun.
You then think to yourself, “Wow, if all of these well known folks frequent this restaurant, it must be pretty good”.
And let me assure you, it was good.
VERY good.
But, as good as the food was, that’s not what makes this restaurant so popular.
Now don’t get me wrong, having good food is important, but that’s not why people come to this restaurant.
The reason people come to this establishment is because they want to associate themselves with some of the people I just told you about.
They want to be able to tell their friends and family that Bill Gates eats dinner at the same place they do.
And let me tell you, this is a powerful marketing strategy.
There’s no doubt about it – the owner of this restaurant understands marketing, and he understands it very well.
By taking photos of these actors, celebrities and local icons, then posting them on the wall, it’s almost as if each of these people is endorsing Daniel’s Broiler.
Now that’s powerful.
REALLY POWERFUL.
So…
Remember this:
What someone else says about you, your products or your business, is infinitely more powerful than anything you could ever say about yourself.
Why do you think I use so many testimonials Like These?
I let other people tell the story for me, because they can do it much better than I ever could.
Not only that…
Other folks are more likely to listen to what these folks have to say, because they have no ties with my company.
When you offer a quality product or service, you’ll be able to get plenty of comments - Just Like These.
And then, you too will get to take advantage of this incredible marketing strategy.
Dedicated to your success,
Kevin Thompson
P.S. I’ll be back tomorrow, to tell you how the rest of our evening out went. You’re gonna love the rest of this story.
posted by Kevin Thompson at 3/19/2007 12:37:00 PM
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