The Race To Buy - From You
I also promised that I’d be back today, with even more great stuff for you.
As Paul Harvey always says, “Here’s the rest of the story”.
After finishing dinner last Saturday evening, we headed over to Giggles Comedy Club, which is near the University of Washington.
Lisa and I had been to this comedy club several times in the past, and we’d always enjoyed ourselves.
But…
All of our previous experiences would pale, when compared to the performance of this evening’s comedian.
Ron Pearson was the headliner for the night, and let me tell you – this guy knew how to work a crowd.
He’s an incredible performer, and had everyone in the room completely engaged in his act.
What’s most interesting about Ron’s comedy routine is the way that he sets himself apart from most other comedians.
You see – most comedians use a fair amount of colorful language in their performances.
Ron on the other hand – uses NONE.
And let me assure you, this made an impression on me.
A HUGE impression.
After Ron was finished with his performance, he let the audience know that he’d be offering copies of his DVD for sale.
Truth is, most comedians do this.
But…
Most comedians don’t get the response that Ron did.
As soon as his show was over, people raced out to the lobby so they could get their hands on a copy of Ron’s DVD.
Like I mentioned earlier, Lisa and I had been to this comedy club on several occasions, and though most comedians will offer their DVD’s for sale at the end of their performance, I’ve never seen the audience respond like this.
About half of the 300 people in the audience were now standing in line, with money in hand, so they could get a copy of Ron’s DVD.
And just in case you’re wondering, yes, Lisa and I bought a copy as well.
So did the couple that was with us.
This story brings to light a HUGE marketing lesson that most business owners never get, which is this:
When you give people what they want, they’re gonna buy from you.
All you gotta do is position your products in a way that gives people what they want.
And truth is, I do this all the time in my own business.
It's really easy.
In fact - I'm making last minute preparations and will be sending you a VERY important notice within the next hour or two, so be sure to watch your inbox.
Dedicated to your success,
Kevin Thompson
P.S. The subject line of the email I'm going to send you is... "Here's that video clip I told you about" - keep an eye out, cause you won't want to miss this
