Tuesday, March 11, 2008

Those Croaking Frogs

There's a large pond less than 500 feet from my home, and this time of year you can hear hundreds and hundreds of frogs croaking around that pond.

They make so much noise, that when Lisa and I are lying in bed at night, with the windows closed, it sounds like they're right outside our window.

And…

When cars drive down the street near the pond, almost all of them come to a stop, as the passengers inside try to figure out where all the noise is coming from.

I'm not kidding when I tell you that these frogs are LOUD.

And yes, they get noticed – by EVERYONE who comes even remotely close to their pond.

And when it comes to our business, we need to take a lesson from these frogs.

We need to get noticed too.

Most business owners mistakenly think that competition is a "bad" thing, yet I'm here to tell you that it's a very GOOD thing.

The fact that there's competition in our marketplace lets us know that people are buying products and services in that marketplace.

For example:

In the how to make munee at home marketplace, I was a virtual unknown 4 years ago.

But now…

I've got a thriving business that provides a very nice lifestyle for my family and I.

Why?

Because I know how to get noticed.

I know how to set myself apart from the competition.

I know how to position myself as the "best option".

And here's the really good news:

Anyone can do this.

And it doesn't matter what kinds of products or services you want to sell.

In order to get noticed in your marketplace, all you have to do is look at what your competition is doing, find out where they're dropping the ball, and come up with a unique message that resonates with your potential customers – and delivers something that your competition can't (or won't) deliver.

By doing so, you'll be able to claim the lion's share of the profits in your marketplace, and leave your competitors scratching their heads, wondering what in the heck happened.


Dedicated to your success,
Kevin Thompson

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