Yes… People Lie

Well, that might be a little harsh.

So let me clarify what I'm talking about.

People won't always tell you what they're REALLY thinking.

Last summer, my good friend Robert got married.

On this particular Saturday, as we were on the way to the wedding, Lisa wanted me to stop at the store so she could get something to snack on.

Shortly after leaving the store, she realized that she'd forgot the soda she'd bought.

She'd left it sitting on the check out counter.

As soon as she mentioned this, I said, "Honey, do you want me to turn around so we can go back and get your soda"?

"No", she replied, "Don't worry about it. I don't want to be late for the wedding".

And though her body language told me that she really DID want me to go back to the store, I keep driving on my merry way.

So I guess I shouldn't have been so surprised when - it happened.

Not two minutes later, Lisa says, "I can't believe you didn't go back to the store and get my soda".

I then said, "I thought you told me not to worry about it".

To which she replied, "Yeah, I did say that, but I still wanted you to go back to the store".

Most guys can certainly relate to this kind of thing.

Our wives, girlfriends or significant others don't always tell us what they're REALLY thinking.

In many cases, they expect us to read their body language.

And, when it comes to your business, the same thing is true.

Your prospects and customers don't always tell you what they're REALLY thinking.

For example, when I used to own the cleaning and restoration company, and I finally learned how to market my business effectively, I became one of the most expensive providers in my area.

In many cases, I was charging 3 to 5 times as much as my competition.

Needless to say, because I was charging so much more, I had to make sure and let my prospect know why I was worth every penny they'd be investing in my service.

When I succeeded in doing so, I'd always get the job and book the appointment.

But…

If I hadn't created enough value in their mind, they'd say things like:

"I need to talk it over with my husband".

or...

"I'll get back in touch with you later".

or…

"We're just shopping around right now".

And like the story I shared with you about Lisa and I, none of these answers were entirely true.

My potential customer was simply giving me signs, and letting me know, that I hadn't made a compelling enough case for why they should hire me right now.

They were expecting me to read their body language.

When I'd probe a little deeper, I'd always be able to get to the REAL objection.

And once I knew what it was, I could address it for them, so we could go ahead and schedule their cleaning appointment.

So…

How does this translate to YOU, and YOUR business?
Let me tell you.

In this day and age, it's more important than ever that we communicate with our prospects and customers.

And the great news is – technology makes it really easy for us.

I communicate with you on a regular basis.

Almost daily.

In the process of doing so, I also invite your feedback.

This gives you the opportunity to get to know me, find out that I really am qualified to help you, and as a result, you feel comfortable in communicating with me.

I get emails from people like yourself on a daily basis, talking about how something I said, had a profound impact on their lives.

And let me tell you, when you're communicating with people on an emotional level like this, they naturally want to be a part of what you have going.

It's as if they're magnetically attracted to you.

And make no mistake about it, that's GOOD for your business.


Dedicated to your success,
Kevin Thompson
"The Head Coach of Automatic Income"