The 10X - 100X Rule
My wife Lisa and I went out for dinner last week and had the worst experience of our life.
There’s this little Japanese restaurant near our home, and since we’d never been there before, we thought we’d give it a try.
As soon as we walked in the front door and saw how dirty the place was, our first thought was to turn around and leave.
But…
We ignored our initial reaction and decided to give the place a fair shake.
And let me tell you, things only went downhill from there.
As we sat at the table, a waitress comes to greet us, dressed in a pair of sweat pants and a greasy t-shirt.
Not a good situation at all.
She hands us a couple menus and returns a few minutes later to take our order.
When the food arrived, it was served on mismatched plates, bowls and glasses.
As I looked at our table, it looked like the owners had visited multiple garage sales in order to supply their restaurant with dinnerware.
And yes, as you probably guessed, the food was terrible as well.
But here’s the real kicker.
When we were through eating, I hand the waitress my credit card to pay for our meal and she informs me that they accept cash only.
“You’ve got to be joking”, I think to myself.
Fortunately I had cash on me, but I couldn’t help but wonder how much of an inconvenience this would be for most folks.
Needless to say, we haven’t been back to the place, and I’ve told plenty of my friends and family about our little experience so I can save them the grief of going through a similar ordeal.
But the truth is, while this might be an extreme example, it’s not that uncommon.
These days it’s harder than ever to find a business that offers incredible customer service, much less incredible value.
One of the things I’ve always prided myself on is living by the “10X to 100X Rule”.
By that I mean that I insist on giving people 10 to 100 times the value they expect to get.
Yeah, yeah – I know this is contrary to the way most business owners think, but let me tell you…
When you continually give people more than they expect, you ALWAYS get rewarded in proportion to what you give.
If you’ve ever been on one of my training seminars or coaching calls, you know that I make it a point to over-deliver on value.
I’ve been doing this for years, and teaching my clients to do the same.
When you give people more than they expect, you automatically put the law of reciprocity into motion, and people are excited for the opportunity to do business with you.
Think I’m kidding.
Try it for yourself and you’ll discover that the “10X to 100X Rule” works every single time – without fail.
Dedicated to your success,
Kevin Thompson
There’s this little Japanese restaurant near our home, and since we’d never been there before, we thought we’d give it a try.
As soon as we walked in the front door and saw how dirty the place was, our first thought was to turn around and leave.
But…
We ignored our initial reaction and decided to give the place a fair shake.
And let me tell you, things only went downhill from there.
As we sat at the table, a waitress comes to greet us, dressed in a pair of sweat pants and a greasy t-shirt.
Not a good situation at all.
She hands us a couple menus and returns a few minutes later to take our order.
When the food arrived, it was served on mismatched plates, bowls and glasses.
As I looked at our table, it looked like the owners had visited multiple garage sales in order to supply their restaurant with dinnerware.
And yes, as you probably guessed, the food was terrible as well.
But here’s the real kicker.
When we were through eating, I hand the waitress my credit card to pay for our meal and she informs me that they accept cash only.
“You’ve got to be joking”, I think to myself.
Fortunately I had cash on me, but I couldn’t help but wonder how much of an inconvenience this would be for most folks.
Needless to say, we haven’t been back to the place, and I’ve told plenty of my friends and family about our little experience so I can save them the grief of going through a similar ordeal.
But the truth is, while this might be an extreme example, it’s not that uncommon.
These days it’s harder than ever to find a business that offers incredible customer service, much less incredible value.
One of the things I’ve always prided myself on is living by the “10X to 100X Rule”.
By that I mean that I insist on giving people 10 to 100 times the value they expect to get.
Yeah, yeah – I know this is contrary to the way most business owners think, but let me tell you…
When you continually give people more than they expect, you ALWAYS get rewarded in proportion to what you give.
If you’ve ever been on one of my training seminars or coaching calls, you know that I make it a point to over-deliver on value.
I’ve been doing this for years, and teaching my clients to do the same.
When you give people more than they expect, you automatically put the law of reciprocity into motion, and people are excited for the opportunity to do business with you.
Think I’m kidding.
Try it for yourself and you’ll discover that the “10X to 100X Rule” works every single time – without fail.
Dedicated to your success,
Kevin Thompson
posted by Kevin Thompson at 6/09/2008 08:44:00 AM
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