Afta – Afta

There’s a well known movie (and the name of it completely escapes me at the moment) where one of the characters is always saying, “Afta, Afta”.

And by that he means, “We’ll worry about that later, after we finish what we’re doing right now.

While this is great advice in many circumstances, it’s NOT great advice when it comes to getting paid for your products and services.

Far too many business owners freely extend credit to their customers for 30 – 60 – 90 – 120 days and more.

Then they wonder why they’re having a challenge with finances.

Look…

As a business owner, you’re in business to make a profit.

That’s the bottom line.

Some of you may be thinking, “Wait a minute Kev, you always talk about giving value to your customers and clients”.

And yes, you do have to give massive value.

But you also need to be paid for your products and services, and you need to be paid BEFORE you deliver.

Case in point:

When I first began offering the Automatic Income System, I would let people take it for a 30-day trial – if you can imagine that.

All they had to do was give me a miniscule fee to cover the shipping and handling.

I would then send them the entire system, with no munee down.

Problem was, I was getting taken advantage of, and had to put an end to this offer… ASAP.

Far too many people were taking the 30-day trial, and refusing to pay me for the product.

Can you believe that?

Here I was, trying to help them out, only to have them rip me off.

Needless to say, I learned my lesson, and I learned it fast.

Had I kept giving away my product for free-ola, I would’ve been bankrupt in no time.

So here’s the deal:

You ALWAYS get paid – BEFORE you deliver your product or service.

Now, I understand that there may be that rare exception to the rule, but, 99% of the time, you need to insist on getting paid up front.

You’ll be amazed at what happens to your cashflow.


Dedicated to your success,
Kevin Thompson