The Critical Few

In any business, there’s only a few “critically important” activities that will generate the bulk of your results – and your income.

I call these activities “The Critical Few”.

In my business these activities are:

1. Communicating with you and my other members (usually via email).

2. Communicating with my clients (via email, newsletters and coaching calls).

3. Marketing my business to new prospects.

That’s it.

There are ONLY 3 critical tasks in my business.

And the same is true for you and your business.

Yes, you herd me right.

There are only a handful of critically important activities in ANY business, including yours.

Yet, most business owners will spend the majority of their time focusing on all kinds of other things.

Things that won’t produce a lick of income for them.

When you think about this, and REALLY grasp the power of this concept, it allows you to look at your business in an entirely different light.

I start each and every day by completing “The Critical Few” activities for my business.

Today that included writing this email for you.

Other days it may entail making a phone call, placing a new ad, scheduling a training seminar or a coaching call or writing part of my monthly newsletter.

But…

What’s most interesting to note is the fact that completing “The Critical Few” activities takes less than an hour of my time each day.

That’s right.

Even though these activities require such a small amount of my time, they produce the most income for my business.

So, the question you need to be asking yourself is, “What are my critical few”?

Once you’ve identified what they are, commit to doing them every day – and commit to doing them FIRST.


Dedicated to your success,
Kevin Thompson