YOU Make The Rules
I’m about to talk about something that really makes me angry.
After doing what I do for almost 8 years now, and working with hundreds and hundreds of business owners, the one thing I constantly hear is…
“But Kevin, I couldn’t do business like you”.
What these folks are referring to, are the hoops I make people go through in order to become one of my clients.
A few examples include:
High barrier to entry (premium pricing).
No email consulting.
No unscheduled phone calls to our offices.
Yes, I actually make it difficult for someone to become my client, and yes, I loose out on a whole lot of munee that I could easily make.
But, by the same token, I have a business that fits into the lifestyle I want to live, and I have a group of clients who I absolutely LOVE working with.
Back when I started my first business (the cleaning and restoration company), I would accept anyone as a client.
If they were willing to pay me, I was willing to work for them.
And before I knew it, that business was completely running my life.
I was working 14-16 hours a day, and I was doing it 6 and 7 days a week.
That’s right.
My entire life revolved around that business, and let me tell you, it was a miserable existence.
Fortunately I was able to make some changes that allowed me to regain much of my time, and I’ve been sharing some of those changes with you over the last few days.
It was a valuable experience that I’ve never forgot.
When I started my 2nd business venture (the coaching and consulting business), I was very deliberate in the way I structured it.
From the very beginning, I structured this business to fit into the kind of lifestyle I wanted to live, rather than having my life revolve around my business.
Here’s some of the requirements I had for this business:
I would ONLY accept clients who were a pleasure to associate with.
I would give them massive value from my products and services.
I would have FUN with my business – meaning that I didn’t want it to feel like drudgery. I wanted my clients to know that I enjoyed helping them.
I would have complete control of my time. My business would NOT run my life. Instead, it would be a natural extension of my life.
And now – here it is, almost 8 years later, and I have the kind of business that most folks would only dream about.
Some who read this might say to themselves, “I could never do that. I could never put so many barriers in place. What you’re suggesting goes against ALL industry norms”.
And yes, this way of thinking DOES go against industry norms.
But the fact is…
YOU are the one who makes the rules in your business.
YOU decide what kind of clients you want to have.
YOU decide how your business will fit into your lifestyle.
And…
If you don’t yet have the kind of business you want, then it’s time to make some changes.
You’ll be more profitable, more productive and more happier (yes – more happier) when you do.
To get started, Go Here Now.
Dedicated to your success,
Kevin Thompson
After doing what I do for almost 8 years now, and working with hundreds and hundreds of business owners, the one thing I constantly hear is…
“But Kevin, I couldn’t do business like you”.
What these folks are referring to, are the hoops I make people go through in order to become one of my clients.
A few examples include:
High barrier to entry (premium pricing).
No email consulting.
No unscheduled phone calls to our offices.
Yes, I actually make it difficult for someone to become my client, and yes, I loose out on a whole lot of munee that I could easily make.
But, by the same token, I have a business that fits into the lifestyle I want to live, and I have a group of clients who I absolutely LOVE working with.
Back when I started my first business (the cleaning and restoration company), I would accept anyone as a client.
If they were willing to pay me, I was willing to work for them.
And before I knew it, that business was completely running my life.
I was working 14-16 hours a day, and I was doing it 6 and 7 days a week.
That’s right.
My entire life revolved around that business, and let me tell you, it was a miserable existence.
Fortunately I was able to make some changes that allowed me to regain much of my time, and I’ve been sharing some of those changes with you over the last few days.
It was a valuable experience that I’ve never forgot.
When I started my 2nd business venture (the coaching and consulting business), I was very deliberate in the way I structured it.
From the very beginning, I structured this business to fit into the kind of lifestyle I wanted to live, rather than having my life revolve around my business.
Here’s some of the requirements I had for this business:
I would ONLY accept clients who were a pleasure to associate with.
I would give them massive value from my products and services.
I would have FUN with my business – meaning that I didn’t want it to feel like drudgery. I wanted my clients to know that I enjoyed helping them.
I would have complete control of my time. My business would NOT run my life. Instead, it would be a natural extension of my life.
And now – here it is, almost 8 years later, and I have the kind of business that most folks would only dream about.
Some who read this might say to themselves, “I could never do that. I could never put so many barriers in place. What you’re suggesting goes against ALL industry norms”.
And yes, this way of thinking DOES go against industry norms.
But the fact is…
YOU are the one who makes the rules in your business.
YOU decide what kind of clients you want to have.
YOU decide how your business will fit into your lifestyle.
And…
If you don’t yet have the kind of business you want, then it’s time to make some changes.
You’ll be more profitable, more productive and more happier (yes – more happier) when you do.
To get started, Go Here Now.
Dedicated to your success,
Kevin Thompson
posted by Kevin Thompson at 6/24/2008 08:47:00 AM
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home