Pooch Un-Screwed
If you’ve ever seen that movie “What Happens in Vegas” with Ashton Kutcher, you’ll immediately recognize the subject line of today’s email.
There’s a now-famous line in that movie where Ashton Kutcher’s character exclaims, “Pooch Unscrewed”, after realizing that he escaped a less than ideal situation.
If you haven’t seen the movie, I won’t ruin it for you by revealing the plot here, but will let you know that it’s definitely worth a peek.
Imagine my surprise yesterday when I was online doing some research.
I’d just opted into a particular mailing list, and when I was taken to the thank you page, I saw this headline…
“Unscrew Your Life”.
Needless to say, it immediately caught my attention.
And if that weren’t enough, there were 2 sub-headlines below it which read as follows:
Your department is being eliminated. You’re out of work with a $345,000 mortgage to pay. You’re screwed, right?
Not necessarily. Here’s what you do… read the letter below to get your complimentary copy of “Unscrew Your Life”.
Talk about COMPELLING.
Who in their right mind, if concerned about their financial situation, wouldn’t want to get a copy of this report?
When selling in print, your headline accounts for a huge percentage of the income you’ll make.
I can’t remember the exact figure, but we’re talking 80% or better.
That being the case, your headline must be extremely compelling.
It must grab the reader by the throat, draw them into what you have to say, and literally force them to keep reading.
When you have a winning headline, you’ll get the results you want.
People will beat a path to your door, begging to buy what you have to offer.
Dedicated to your success,
Kevin Thompson
P.S. On January 15th, I’ve got a VERY special guest joining us for the monthly coaching call. This event is normally private, and only active clients are invited to participate. But… I’m contemplating the idea of opening it up to everyone on my subscriber list. I’ll be making a formal announcement soon, so keep an eye on your inbox.
There’s a now-famous line in that movie where Ashton Kutcher’s character exclaims, “Pooch Unscrewed”, after realizing that he escaped a less than ideal situation.
If you haven’t seen the movie, I won’t ruin it for you by revealing the plot here, but will let you know that it’s definitely worth a peek.
Imagine my surprise yesterday when I was online doing some research.
I’d just opted into a particular mailing list, and when I was taken to the thank you page, I saw this headline…
“Unscrew Your Life”.
Needless to say, it immediately caught my attention.
And if that weren’t enough, there were 2 sub-headlines below it which read as follows:
Your department is being eliminated. You’re out of work with a $345,000 mortgage to pay. You’re screwed, right?
Not necessarily. Here’s what you do… read the letter below to get your complimentary copy of “Unscrew Your Life”.
Talk about COMPELLING.
Who in their right mind, if concerned about their financial situation, wouldn’t want to get a copy of this report?
When selling in print, your headline accounts for a huge percentage of the income you’ll make.
I can’t remember the exact figure, but we’re talking 80% or better.
That being the case, your headline must be extremely compelling.
It must grab the reader by the throat, draw them into what you have to say, and literally force them to keep reading.
When you have a winning headline, you’ll get the results you want.
People will beat a path to your door, begging to buy what you have to offer.
Dedicated to your success,
Kevin Thompson
P.S. On January 15th, I’ve got a VERY special guest joining us for the monthly coaching call. This event is normally private, and only active clients are invited to participate. But… I’m contemplating the idea of opening it up to everyone on my subscriber list. I’ll be making a formal announcement soon, so keep an eye on your inbox.
posted by Kevin Thompson at 12/16/2008 07:15:00 AM
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